General Mills – Flavour up your game – Win Canada Soccer Merchandise! (the “Contest”)

Rules and Regulations

1. SPONSOR

The Contest is sponsored by General Mills Canada Corporation (the “Sponsor). Contest begins on Monday, April 6, 2026 at 12:00:00 a.m. Eastern Time (ET) and ends Friday, July 31, 2026 at 11:59:59 p.m. ET (the “Contest Period”). NO PURCHASE NECESSARY. Making a purchase will not increase chances of winning. The Contest is subject to all applicable federal, provincial, and local laws and regulations, and is void where prohibited.

2. ELIGIBILITY

The Contest is open to all residents of Canada who have reached the age of majority in their province or territory at the time of entry. The Contest is not open to: (i) employees, officers, directors, representatives or agents of the Sponsor, or the Contest’s administrator, or any of their respective parent companies, subsidiaries and affiliates; (ii) the spouse and any member of the immediate family (defined as biological, step or adoptive mother, father, daughter, son, sister or brother) of any person described in (i); and (iii) any person who resides with any person described in (i) or (ii).

Participation constitutes entrant’s full and unconditional agreement to these Rules and the Sponsor and administrator’s decisions, which are final and binding in all matters related to the Contest. In order to be eligible to win the Prize in the Contest, entrants must comply with these Rules.

3. HOW TO ENTER

There are two ways to enter the Contest: (I) Online Entry, or (II) Mail-In Entry.

(I) Online Entry: To enter the Contest online, participants will need to:

  • a. Purchase at least one (1) participating product listed below (the “Participating Products”) on one (1) receipt (the “Receipt”), during the Contest Period. Only one (1) entry per valid Receipt permitted regardless of number of participating products on that single Receipt.

    Participating Products are subject to availability:

    Cereal Products

    UPCProduct
    65633-13465Yellow Box Cheerios 570 g
    65633-13414Honey Nut Cheerios 725 g
    65633-13415Multi Grain Cheerios 585 g
    65633-13434Lucky Charms 526 g
    65633-13442Cinnamon Toast Crunch 591 g
    65633-29706Nesquik 600 g
    65633-15816Oatmeal Crisp Almond 628 g
    65633-15818Oatmeal Crisp Triple Berry 570 g

    Snack Products

    UPCProduct
    65633-23288Nature Valley Sweet & Salty Granola Bars Dark Chocolate Nut 175 g
    65633-23292Nature Valley Sweet & Salty Granola Bars Peanut 175 g
    65633-22615Nature Valley Crunchy Granola Bars Oats 'n' Honey 210 g
    65633-27846Nature Valley Trail Mix Granola Bars Dark Chocolate 175 g
    65633-46532Nature Valley Lunch Box Granola Bars Double Chocolate 130 g
    65633-22477Nature Valley Lunch Box Granola Bars Mixed Berry 130 g

    Old El Paso Products

    UPCProduct
    58300-46218Old El Paso Hard & Soft Taco Dinner Kit 340 g
    58300-13185Old El Paso Stand 'n Stuff Taco Dinner Kit 250 g
    58300-46196Old El Paso Soft Taco Dinner Kit 400 g
    58300-46197Old El Paso Fajita Dinner Kit 400 g
    58300-14134Old El Paso Bold with Nacho Cheese Dinner Kit 269 g

  • b. Enter via the Internet by going to www.GeneralMillsandCanadaSoccer.ca (the “Contest Website”) and follow the link to the contest registration page.

  • c. Complete the entry form on the Contest Website by filling in your name, date of birth, e-mail address and telephone number, answer correctly the skill testing question and provide a photo of a single Receipt, clearly showing the date and time of transaction and one (1) Participating Product purchased (the “Receipt”), in a single transaction purchased during Contest Period. Please keep your original receipt. Receipts are not interchangeable after the fact. The photo of the Receipt submitted with your entry is the Receipt associated with that entry—whether mistakenly submitted by you or otherwise.

  • d. Submit the Receipt photo(s) and registration form by clicking on the “Submit” button. The contest administrator’s computer is the official time keeping device for the Contest. Online entries must be received by 11:59 p.m. (ET) on Friday, July 31, 2026. Entries submitted after the end of the Contest Closing Time will not be accepted.

  • e. Upon successful upload and game play, you will receive a confirmation page verifying your submission was successfully uploaded for entry into the Contest (the online game play is purely for entertainment purposes and to enhance the entrant’s experience but is not a factor in determining winners). If you are a daily winner, you will be notified immediately after game play, however your Receipt will need to be verified that it follows the requirements outlined in these Official Rules. If the submission is rejected, an email will be sent clearly stating the reason for its rejection. The reasons for submission rejections include, but not limited to: (a) fails to pass anti-fraud detection system; (b) is unauthorized, fake, not from a participating store or has been illegitimately obtained; (c) contains any messages, or other markings not recognized by the administrator; (d) is illegible, unreadable, not in focus or blank; (e) has been previously used; (f) does not include the Participating Products, the correct number or costs of Participating Products or is not during the Contest Period; or (g) is incorrectly or incompletely entered or submitted.

    There is a limit of one (1) entry per validated Receipt. Unlimited online entries per person.

The first thirty thousand (30,000) uploaded and validated Online Entries will receive General Mills coupons. Only while supplies last.

(II) Mail-In Entry: No purchase is necessary to enter the Contest by following these steps:

  • No Purchase Entry: For a chance to win without purchase, participants should write a unique 50-word essay on why he/she enjoys General Mills Canada products (the “Essay”), hand print his/her name and complete mailing address, e-mail address, phone number, birth date and the answer to this skill testing question on an 8.5" x 11" piece of paper (mechanical reproductions void):

    (28 + 65) – (8 x 9) = (answer without assistance of any kind whether mechanical or otherwise).

    Mail the Essay to the address directly below. Essays must be received by Friday, July 24, 2026 to be eligible to win daily prizes and must be received by July 31, 2026 in order to be eligible to enter Grand Prize draw. The Contest Administrator will enter the contest on your behalf with the e-mail address you provided. An e-mail will be sent to that e-mail address notifying you if you have won a prize pending verification and correctly answering the skill-testing question. If the e-mail address provided is not valid or is unreadable then your entry will be void and you will not be notified.

    General Mills Canada Soccer Contest
    No Purchase Entry
    39 Charterhouse Crescent
    London, ON N5W 5V3

4. PRIZES

  • a. Grand Prizes: Three (3) Signed Canada Soccer Jerseys (each, a “Grand Prize”) available to be won.

    The approximate retail value (“ARV”) of each Grand Prize is $500.00 CDN.

    The total ARV of all the Grand Prizes is $1,500.00 CDN.

  • b. Instant Win Daily Prize Packs: There are a total of two thousand-five hundred (2,500) instant win daily prize packs (each, a “Daily Prize Pack”) to be won, consisting of one (1) of the following Canada Soccer Prize items below, one (1) General Mills branded water bottle and one (1) General Mills Products Group:

    Canada Soccer Prizes

    • 490 Hats, ARV is $48.00 CDN each
    • 195 Scarves, ARV is $60.00 CDN each
    • 24 Backpacks, ARV is $100.00 CDN each
    • 975 Soccer Balls, ARV is $40.00 CDN each
    • 336 T-shirts, ARV is $50.00 CDN each
    • 480 Jerseys, ARV is $150.00 CDN each

    General Mills Branded Water Bottle

    • 2,500 Water bottles, ARV is $40.00 CDN each

    General Mills Products Group

    • 1 coupon for a box of Cheerios retail size, 1 coupon for an OEP Dinner kit and 1 coupon for a box of NV granola bars, ARV is $15.00 CDN each

    The total ARV of the Daily Prize Packs is $302,920.00 CDN.

The total ARV of all the Prizes is $304,420.00 CDN.

Limit of eight (8) instant win daily prizes and one (1) Grand Prize per person or household whether the entrant enters online or by mail.

The Prizes are non-transferable, and no substitution will be made unless Sponsor, in its sole discretion, determines otherwise. Sponsor reserves the right to substitute a prize for one of equal or greater value should it become unavailable for any reason. Winners are responsible for all taxes and fees associated with prize receipt and/or use.

5. ODDS OF WINNING

There are two thousand-five hundred (2,500) Daily Prize Packs available for instant winning through timing of entry received. The odds of winning an instant win prize will depend on the total number and timing of entries received.

There are three (3) Grand Prizes available to be won. The odds of winning a Grand Prize will depend on the total number of eligible entries at the end of the Contest Period.

General Mills Canada is not responsible for any entries that are lost, late, incomplete, illegible, or misdirected.

6. SELECTION OF POTENTIAL PRIZE WINNER AND PRIZE CLAIM

  • a. Potential Daily Prize Winner

    Two thousand-five hundred (2,500) selected times and corresponding Daily Prize Packs during the Contest Period will be chosen by the Sponsor and Contest Administrator. The first entrant to enter a valid Receipt or Mail-in Entry in accordance with the Official Rules that is properly received and recorded by the Administrator’s computer on or immediately after a randomly selected time during the Contest Period will be eligible to win a Daily Prize Pack. The number of Daily Prizes available to be won will diminish throughout the Contest Period as they are awarded.

    Any Daily Prize Packs not claimed at the end of the Contest Period will be included in a computerized Prize draw at approximately 10:00 a.m. (ET) on Thursday, August 6, 2026 in London, ON. Odds of winning will depend on the number of eligible entries received and the total number of Prizes remaining.

    The Daily Prize Pack portions that require delivery will be delivered to the confirmed winner. Please allow up to 12 weeks following confirmation that you are a Daily Prize winner for Daily Prize delivery.

  • b. Potential Grand Prize Winner

    At approximately 10:00 a.m. (ET) on Thursday, August 6, 2026 in London ON, a computerized random draw will be conducted from the total entries received during the Contest Period. The Grand Prize shall be awarded to the first three (3) selected eligible entrants whose names are randomly selected from all valid entries.

  • c. Prize Claim Process for Grand Prize

    The selected entrant will be notified by e-mail or telephone that he/she was selected to receive the Grand Prize. Before being declared a Grand Prize winner, the selected entrant will be required to sign and return, within the time stipulated in the documents, a Declaration of Compliance with these Rules and a Liability and Publicity Release (collectively, the “Declaration and Release”). Once completed, the winner’s contact information will be forwarded to the Sponsor or representative to arrange the prize fulfillment.

    If the selected entrant cannot be reached within ten (10) business days of the date of being declared a potential winner, or fails to submit the completed Declaration and Release within the time allotted, the Sponsor or Contest’s administrator shall conclude that the selected entrant has forfeited the Grand Prize, which may then be awarded to an alternate eligible entrant at the Sponsor’s discretion.

    The Grand Prize portion that requires delivery will be delivered to the confirmed winner. Please allow up to 12 weeks following confirmation that you are a Grand Prize winner for Grand Prize delivery.

7. CONDITIONS OF ENTRY

All entries become the property of the Sponsor and will not be returned.

Any use of automated devices is prohibited. Entries attempted by methods other than those described in these Official Rules shall be deemed void. Any attempt by any participant to obtain more than the stated number of entries by using multiple/different e-mail addresses, identities, registrations and logins, or any other methods will void that participant's entries and that participant may be disqualified. Use of any automated system to participate is prohibited and will result in disqualification.

In the event of a dispute as to any registration, the authorized account holder of the e-mail address used to register will be deemed to be the registrant or player. The “authorized account holder” is the natural person assigned an e-mail address by an Internet access provider, online service provider or other organization responsible for assigning e-mail addresses for the domain associated with the submitted address. A selected entrant may be required to provide Sponsor with proof that he/she is the authorized account holder of the e-mail address associated with the selected entry. Proof of sending will not be deemed to be proof of receipt.

Sponsor also reserves the right at its sole discretion to disqualify from this Contest, and any future contest or other promotion Sponsor conducts, any individual that it finds or believes to be tampering with the entry process, or the operation of the Contest or Contest Website, to be acting in violation of the Official Rules or in an unsportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten or harass any other person.

Any attempt by an entrant or any other person to deliberately damage any website used in association with the contest, or undermine the legitimate operation of the contest is a violation of criminal and civil laws and should such an attempt be made, sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law.

8. CONSENT TO COLLECTION, USE AND DISCLOSURE OF PERSONAL INFORMATION

By entering the Contest and/or voluntarily providing his/her personal information, each entrant consents and agrees to the collection, use and disclosure of the entrant’s personal information by Sponsor and its third-party services’ providers for the purpose of administering the Contest and fulfilling the Daily and Grand Prizes. The Sponsor will not use an entrant’s personal information for any other reason, nor will the Sponsor otherwise disclose it to any third party without consent of entrant. Visit www.GeneralMillsandCanadaSoccer.ca/privacy.php for additional information on how your personal information is being handled.

9. RELEASE

By entering the Contest, entrants agree that the Sponsor shall not be responsible or liable for any losses or injuries of any kind resulting from participating in the Contest or acceptance, possession and/or use or misuse of the Prizes, or any part thereof, and agree to release, discharge and hold harmless the Sponsor, and its respective officers, directors, parent companies, subsidiaries, affiliates, related companies, advertising and promotional agencies, Participating Retailers, Contest administrators, third party services’ providers and prize suppliers (collectively, the “Releasees”) from all claims or damages arising out of entrant’s participation in the Contest and/or acceptance, use or misuse of the Prize, or any part thereof. By accepting the Prize, the prize winner agrees to the use of his/her name, city of residence, photograph and/or other likeness in any related publicity for Sponsor, in any medium, including presence on the Sponsor’s website, without further compensation or permission, worldwide and in perpetuity. Sponsor makes no representation or warranty that any identification, videotape, photograph and/or likeness of the winner will be broadcast or used otherwise in any manner.

10. LIABILITY

All decisions of the Sponsor and the Contest’s administrator are final and binding in all matters relating to this Contest, and the Sponsor and the administrator shall not be held responsible for any accident, negligence, printing, administrative or other errors that may arise or occur in connection with the Contest. The Sponsor reserves the right to modify, amend, suspend, or terminate this Contest in whole or in part, at any time without notice and with no obligation or liability, subject to applicable law. If the Contest is terminated, in whole or in part, before the end of the Contest Period, the Sponsor reserves the right to select the winner in a random drawing from all eligible, non-suspect entries recorded and received by the Sponsor as of the date of the termination or the event causing or relating to the termination, as determined by the Sponsor in its own discretion.

The Contest Sponsor and affiliates are not responsible for: (a) any incorrect or inaccurate information, whether caused by entrants, printing errors or by any of the equipment or programming associated with or utilized in the Contest; (b) technical failures of any kind, including, but not limited to malfunctions, interruptions or disconnections in phone lines or network hardware or software; (c) unauthorized human intervention in any part of the entry process or the Contest; (d) technical or human error which may occur in the administration of the Contest or the processing of entries; (e) any injury or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from entrant’s participation in the Contest or receipt or use or misuse of any prize; (f) the security or privacy of information transmitted via computer networks; or (g) breaches of privacy due to interference by third party computer hackers or for any damage caused to or incurred by any eligible entrant or any other person by reason of any such event or occurrence. If for any reason an entrant's entry is confirmed to have been erroneously deleted, lost or otherwise destroyed or corrupted, entrant’s sole remedy is another entry in the Contest, unless it is not possible to award another entry due to discontinuance of the Contest, or any part of it, for any reason, in which case entrant will have no remedy against Sponsor. No more than the stated number of prizes will be awarded. In the event that production, technical, seeding, programming or any other reasons cause more than the stated number of prizes as set forth in these Rules to be available and/or claimed, Sponsor reserves the right to award only the stated number of prizes by a random drawing among all legitimate, unawarded, eligible prize claims. Entries are subject to verification and will be declared invalid if they are incomplete, garbled, forged, falsified, altered, or tampered with in any way.

  1. The Releasees shall not be liable to Prize winners or any other person for failure to supply any Prize or any part thereof by reason of any acts of God, any actions, regulations, orders, or requests by any governmental entity, equipment failure, terrorist acts, war, fire, unusually severe weather, embargo, labour dispute or strike, labour or material shortage, transportation interruption of any kind, or any other cause beyond the reasonable control of the Releasees.
  2. Sponsor reserves the right, subject only to the jurisdiction of the Régie des alcools, des courses et des jeux, where applicable, to cancel, modify, suspend or terminate the Contest, to change any Contest draw dates and to modify these Rules at any time without notice, for any reason, including, without limitation, if, in the opinion of the Sponsor, in its sole and absolute discretion:
    1. fraud, misconduct or technical failures destroy or threaten the integrity of any portion of the Contest;
    2. a computer virus, bug, or other technical problem corrupts the administration, security, or proper conduct of the Contest; or
    3. there is any accident or printing, administrative or other error of any kind related to the Contest.

11. DISPUTE

All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the entrant and Sponsor in connection with the Sweepstakes, shall be governed by, and construed in accordance with, the laws of Ontario.



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